River City Sports has been serving sports fans for years and has been growing steadily ever since it was founded in 1991 in Winnipeg, Manitoba. We are one of the largest suppliers of hockey merchandise in North America and have built this success on the principles of fair pricing and superior customer service. Our selection is second to none, and our staff is composed of some of the most knowledgeable experts in the industry. Browse around our virtual showroom; it has the largest selection of licensed hockey merchandise on any site of its kind, and contains thousands of products from leagues around the globe —including difficult to find products. See for yourself why we are regarded as the #1 name in hockey merchandise.